The modern organics movement has much to owe to Bob Crowder. Delving into the twists and turns of New Zealand’s commercial organic sector through the lens of one of its foremost agitators and progenitors Matt Morris reveals many of the personal sacrifices he has made. A character variously described as ‘Lincoln University’s enfant terrible’, ‘abrasive and dogmatic’, an ‘organics guru’, the modern organics movement has much to owe to Bob’s many personal sacrifices.